Google Analytics is a product from Google that tracks visitor activity in your on-line store. Google Analytics can tell you what pages in your store people have visited, what products customers have purchased, etc. The basic process of working with Google Analytics is:
Follow these steps after you have created your Google Analytics account.
As soon as you install Google Analytics, you'll see two new tabs:
Google Analytics ID: This is your Tracking ID that is created when you set up your Google Analytics account. It has the form: "UA-x x x x x ...- x".
Domain: This field is prepopulated with the domain of your Miva Merchant store. You would almost never need to change the domain field.
IP Anonymization:When you use Google analytics, the code sends customer data from your store to your analytics account. If you enable this option, the last octet of the customer's IP address is set to zeroes before it is sent.
Enhanced Link Attribution: If you selected enhanced link attribution in your Google Analytics account, you must also enable it here. But see also: https://support.google.com/analytics/answer/2558867?hl=en for more information.
Display Advertising Support: If you are using Google display ads, enabling this feature gives you more information about those ads. You view the ad information in your Google Analytics account, but it must be enabled in your Miva Merchant store so that the data will be collected. But see also: http://www.google.com/ads/displaynetwork/ Policy requirements for Display Advertising https://support.google.com/analytics/answer/2700409?hl=en
Cross Domain Auto Linking: You will only see this field if you set > Utilities > Google Analytics Settings tab > Mode field to either "Universal" or "Universal Enhanced". Normally, Google analytics cannot track a customer once the customer leaves your store domain. If you want Google analytics to track customers across multiple domains:
Domain Tracking: Google analytics gives you the option of tracking analytic data across domains and subdomains. You have to list your domains and subdomains in your Google analytics account. For example, let's say you have the following domains and subdomains:
Once you configure your Google analytics account, you can use the domain tracking field to select the tracking data you want Miva Merchant to send to Google.
Temporarily Disable Tracking (retains all configuration): If you need to temporarily turn off Google Analytics tracking in your store, click this checkbox, then click the Update button. This disables all Google Analytics tracking in your store, but retains your settings so you can easily turn the feature back on again.