SEO stands for Search Engine Optimization. Use this tab to embed the same descriptive keywords into the HTML of every page in your on-line store. Search engines, like Google, index your store pages and adding these keywords can make it easier for customers to find your products. For example, if you sell classic movies, you might add keywords to all of your store pages like: "classic, movies, golden age, cinema". When a customer does a Google search on "classic movies", a link to your store pages will appear in the Google result list. For a complete discussion on how to create and use META tags in Miva Merchant, please see User Interface > META Tag Settings Tab.