Reference Guide

User Interface

META Tag Settings

Use META tags to embed descriptive words in your store pages. Search engines, like Google, scan web pages for words that end users search on. For example, if you have a product page in your on-line store with the word "hat" in it, and a Google user searches for the word "hat", a link to your store page can be displayed in the Google result list.

To use META tags, you have to:

1. Create the META tag: "keywords", "description", etc
2. Add the META tag content: "hat, cool, engineer", etc.

By default, Miva Merchant is configured with two META tags: "keywords" and "descriptions". In the META Tag Settings tab, you can edit or delete these, and create your own META tags.

Before Miva Merchant version 9.0004, you could add META tag content to individual products and categories. As of Miva Merchant version 9.0004, you can add META tag content to:

• Individual products
• Individual categories
• Individual pages
• Storewide default for all pages.

Note that there is a kind of hierarchy which lets you override some META tag content with other META tag content:

• Store-wide META tag content will appear on every page in your store, unless is overridden by
• Page specific META tag content, which will appear on a certain kind of page (e.g. every Product page), unless it is overridden by
• Category and Product specific META tag content.

> User Interface > SEO tab can be overridden by

> User Interface > Pages tab > Edit a Page > SEO tab which can be overridden by

> Catalog > Products tab > Edit a Product > SEO tab

> Catalog > Categories tab > Edit a Category > SEO tab

To Create a META Tag

1. Go to > User Interface > META Tag Settings tab.
2. In the META Tag Settings tab, click Add META Name

2.1. The META name field is the exact name that will show up in the HTML of your store pages. The name can be anything that you want, but in general you should make this one word or several words connected with the underscore character: "keywords", or "product_keywords".

2.2. The Prompt field is what will show up in the Miva Merchant admin interface (see example below).

2.3. The Type field allows you to enter your word list in either a text box or text field. In current versions of Miva Merchant, there's not much difference between them. You can enter an unlimited number of words in each type of field.

2.4. When you finish, click Save Meta Name

To Add META Tag Content to Products and Categories

Follow these steps to add descriptive keywords to specific products or categories.

1. Edit a product or category.
• Edit a product: > Catalog > Products tab > Edit a product > Product tab > SEO tab.
• Edit a category: > Catalog > Categories tab > Edit a category > Category tab > SEO tab.
• The META tag you just created shows up. In our example we created a META tag called "T Shirt Keywords". We'll edit a product and add a list of words to the META tag. Enter as many words as you want, separated by commas.



2. View the results. Now go to your on-line store and look at the product or category page that you just edited. In most browsers you can right-click on the page and choose "View Source". You can see that your META tag and the contents are now embedded in the HTML of the product page.

To Add META Tag Content to Individual Pages

Follow these steps if you want to add the same descriptive keywords to a specific page, for example, if you wanted the same keywords to appear on every product (PROD) page.

1. Follow the steps above to create a META tag, or you can use one of the default META tags: Keywords, or Description.
2. Add the META tag content to a page. In our example, we'll add META tag content to the product page.

2.1. Go to > User Interface > Edit Page PROD > SEO tab.

2.2. Enter your descriptive keywords in one of the META tag fields:

2.3. Click Update.

To Add META Tag Content as a Storewide Default for All Pages

Follow these steps if you want to add the same descriptive keywords to every page in your store.

1. Follow the steps above to create a META tag, or you can use one of the default META tags: Keywords, or Description
2. Add the META tag content as your store-wide default:

2.1. Go to > User Interface > SEO tab.

2.2. Enter your descriptive keywords in one of the META tag fields:

2.3. Click Update.