There are two parts to Facebook conversion tracking:
Miva provides an XML file which does all the setup and heavy lifting to getting this installed on your Miva store. Download the following file and import it to your store under:
Data Management -> Import Data and Settings in XML Provisioning FormatView & Download XML File
This file does the following tasks upon import:
Important Note: Before you import the XML file it’s recommended you first create a new Template Branch so you can make these changes in a staging environment and test them prior to pushing to live. The JS resources will get added to whatever the active template branch you’re working on in the admin.
The XML creates code with placeholder data for the Account/API keys. You need to create your own update the placeholder data. There are two pieces of data you need from Facebook:
Create and install you Facebook pixel: https://www.facebook.com/business/help/952192354843755?id=1205376682832142
You need Facebook Business Manager Account: https://www.facebook.com/business/help/1710077379203657?id=180505742745347
Then login Facebook Events Manager: Events Manager
From here under the Settings Tab for your Tracking Pixel you’ll find the Access Token: https://developers.facebook.com/docs/marketing-api/conversions-api/get-started#via-events-manager
There are three places to update.
Hit update to save.
The final step is to place a test order and confirm that tracking pixel and conversion tracking code is working as expected. Recent Activity and conversions will show in Events Manager.