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Google Analytics is a product from Google that tracks visitor activity in your on-line store. Google Analytics can tell you what pages in your store people have visited, what products customers have purchased, etc. The basic process of working with Google Analytics is:
Follow these steps after you have created your Google Analytics account.
As soon as you install Google Analytics, you'll see two new tabs:
|Google Analytics ID:||This is your Tracking ID that is created when you set up your Google Analytics account. It has the form: "UA-x x x x x ...- x".|
|Domain:||This field is prepopulated with the domain of your Miva Merchant store. You would almost never need to change the domain field.|
years to add more and more features. You currently (03/20/15) have three
choices for the analytics code. What you select here, however, must match
the type of analytics code that you selected when you set up your Google
|Track Subscription Orders||Enable this option to report automatically generated subscription orders to Google. When enabled, information about orders placed in the runtime shopping inte|
|Enable Ecommerce Transaction Tracking||Enable this option to track Ecommerce transactions. When enabled, this will cause the module to transmit information about orders placed in the runtime shopping interface to Google so that you can track and analyze sales numbers inside Google Analytics.|
|IP Anonymization:||When you use Google analytics, the code sends customer data from your store to your analytics account. If you enable this option, the last octet of the customer's IP address is set to zeroes before it is sent.|
|Enhanced Link Attribution:||If you selected enhanced link attribution in your Google Analytics account, you must also enable it here. But see also: https://support.google.com/analytics/answer/2558867?hl=en for more information.|
|Display Advertising Support:||
If you are using Google display ads, enabling this feature gives you more information about those ads. You view the ad information in your Google Analytics account, but it must be enabled in your Miva Merchant store so that the data will be collected.
But see also:http://www.google.com/ads/displaynetwork/
Policy requirements for Display Advertisinghttps://support.google.com/analytics/answer/2700409?hl=en
|Cross Domain Auto Linking:||
You will only see this field if you set > Utilities > Google Analytics Settings tab > Mode field to either "Universal" or "Universal Enhanced".
Normally, Google analytics cannot track a customer once the customer leaves your store domain. If you want Google analytics to track customers across multiple domains:
|Domain Tracking||Google analytics gives you the option of tracking analytic data across
domains and subdomains. You have to list your domains and subdomains
in your Google analytics account. For example, let's say you have the
following domains and subdomains:
Once you configure your Google analytics account, you can use the domain tracking field to select the tracking data you want Miva Merchant to send to Google.
|Temporarily Disable Tracking (retains all configuration)||If you need to temporarily turn off Google Analytics tracking in your store, click this checkbox, then click the Update button. This disables all Google Analytics tracking in your store, but retains your settings so you can easily turn the feature back on again.|
|Advanced mode:||The easiest way to install Google Analytics in your store is to select from
the options listed above, and click the Update button. The admin interface
use the Advanced Mode to manually install the Google Analytics
version of their code and it isn't officially supported by Miva Merchant yet.
Please see above.
In previous versions of Miva Merchant, this tab was called "Google Analytics Ecommerce Code". This tab only appears if you select "Classic (ga.js)" in the:
Utilities > Google Analytics Settings tab > Mode field.