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Reference Guide

Marketplaces - Google Shopping

Google Shopping is different from the Marketplaces connection to Amazon, eBay, or Etsy, because Google Shopping isn't a store. When you list your products with Google Shopping, they can be shown to people when they run a Google search.

Google Shopping

An Overview of Marketplaces - Google

Overview Google Shopping

  1. See To Link Your Miva Merchant Store to Google Shopping.
  2. 2 See: To Configure Products With No Variants To Configure Products that Have Variants

To Link Your Miva Merchant Store to Google Shopping

  1. Tell Google about your Miva Merchant store domain.

    In a sense you have to register your Miva Merchant store domain with Google. Google also makes you go through a verification process so they can be sure that the domain is actually yours.

  2. 1.1. Create a Google account if you don't already have one.

    1.2. Go to: https://google.com/webmasters/tools/home

    1.3. In the Search Console screen:

    Search Console

    1.3.1. Select Website as the property type.

    1.3.2. Enter the domain of your Miva Merchant store, for example:https://miva_test.com

    1.3.3. Click Add A Property.

    1.4. In the next screen:

    Search Console

    1.4.1. Google will show you a link to a special HTML file. Download this file to your local machine.

    1.4.2. Use FTP to upload this file to the root folder of your Miva store server. Usually this will be the "httpdocs" folder.

    1.4.3. After you upload the HTML file to your store server, follow the remaining steps in the Search Console screen to finish the verification process.

    1.5. After you complete the verification process, your Miva store domain will show up as your property in the Google webmasters site.

  3. Tell Google about your tax and shipping charges.
  4. Google wants to know how you handle taxes and shipping charges in your Miva Merchant store. The idea is that, when Google shopping displays your products to potential customers, the price is complete and accurate.

    2.1. Login to the Google Merchant center. Go to: http://www.google.com/retail/merchant-center

    2.2. Follow the instructions at:

    Shipping Settings: https://support.google.com/merchants/answer/6069284?hl=en&ref_topic=6076523

    Tax Settings: https://support.google.com/merchants/answer/160162?hl=en&ref_topic=6076523

  5. Link your Miva store to the Google merchant center.
  6. 3.1. Open a browser window and login to your Google account.

    3.2. Open a second browser window and login to the admin interface.

    3.3. Go to: Menu> Marketplaces > Google Shopping > Accounts tab.

    Accounts Tab

    3.4. Click Add Account Add.

    3.5. In the Add Account dialog box:

    3.5.1. If you are already logged into your Google account in another browser window, your Google account will appear in the top right of this dialog box.

    3.5.2. Click Allow.

To Configure Products With No Variants

  1. Configure the Google Shopping product Settings.

    1.1. Go to Menu> Catalog > Products tab > edit a product with no Variants > Marketplace - Google Shopping Product Settings tab.

    1.2. Fill out at least the fields marked in bold, then click Update.

    Title: The Title field is auto-populated from the edit product > Product tab > Details section > Product Name field. You can change the Title field in the Google Shopping Product Settings tab and it won't change the Product Name field.
    Condition: A Google Shopping required field.
    Price: A read only field, auto-populated from whatever you put in: edit product > Product tab > Details section > Price field.
    Availability: You can use this field even if you are not tracking inventory in your Miva Merchant store.
    Google Product Category: Like the eBay Primary Category, Google Shopping has a list of categories to classify your product. For some products, this field is required. You can enter either the full product category path in this field or a Google ID for the path, called the "Google Product Category ID". See: To Enter a Google Product Category See also: https://support.google.com/merchants/answer/6324436
    Description: The Description field is auto-populated from the edit product > Product tab > Details section.
    Global Trade Item: The GTIN is a product ID that is theoretically unique in the whole world. In the United States, this is usually the 12 digit
    Number: UPC code, except for books, which use the ISBN. See: https://support.google.com/merchants/answer/6219078
    Manufacturer Part Number: Brand: Weight: Sale Price: Sale Date: Product Type: Expires: Color: Material: Pattern: Gender: Age Group: Size: Size Type: Size System: Optional Google Shopping fields:
    Adwords Redirect URL:
    Multipack: Enter a value in this field if you are selling multiple identical items as a single item; for example, a six-pack of men's athletic socks that is sold as a single package.

    Multipack

    • Bundled: check this box if the product is really a group of products that is sold together as a single item, for example, a kit or a holiday basket.
    Custom Label 0: Custom Label 1: Custom Label 2: Custom Label 3: Custom Label 4:
    Unit Pricing Measure: Unit Pricing Base Measure: Optional Google Shopping fields.
    Variation Image Types: Select the product images that you want to use with the Google Shopping listing. See Variation Image Types.
  2. 2 Create the Listing.
  3. 2.1. Go to Menu> Catalog > Products tab > edit a product with no Variants > Marketplace - Google Shopping Products tab.

    2.2. In the Google Shopping Products tab, click Create Product.

    Create Product

    2.3. In the Add Product dialog box, click Add.

To Enter a Google Product Category

  1. Download the Google Product Categories.
  2. Open the file that you downloaded and look for a category that matches your product.

    Category

  3. Enter either the category path or the category ID in the Google Product Category field.
  4. Google Product Category

    or

    Google Product Category

To Configure Products that Have Variants

Listing a product that has variants is basically the same as listing a product without variants, with a few exceptions:

  1. Make sure that the master product and each Variant has its own product image. Set the Image Types to Main.
    • If the master product is a white t-shirt, and the variants are a small, medium and large t-shirt, you can just upload an image for the master product. The variants look the same and don't need their own images.
    • If the master product is a book, and the variants are the soft cover and hardcover versions of that book, you might want to upload a different image for each variant.
    • Configure Product

  2. Configure the Google Shopping product Settings. You must do this for the master product and for each variant that you want to list with Google Shopping.

    2.1. Go to Menu Catalog > Products tab > edit the master product > Marketplace - Google Shopping Product Settings tab. See To Configure Products With No Variants for an explanation of the fields in this tab.

    2.2. Fill out at least the fields marked in bold, then click Update.

    2.3. Repeat the above steps for each variant that you want to list with Google Shopping.

  3. Create the Listing.You only have to do this for the master product.

      3.1. Go to Menu Catalog > Products tab > edit a master product > Marketplace - Google Shopping Products tab.

      3.2. In the Google Shopping Products tab, click Upload/Update All Products.

      Update Google Products

      3.3. In the Add and Update All Products dialog box, click Add and Update.

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