Marketing - Coupons Overview
In Miva, coupons must always be associated with a Price Group. The Price Group creates the discount, but the coupon is how customers receive the discount.
For example, you could create a Price Group for a 2-for-1 sale. If the customer buys one of a certain item, you will give them another of the same item for free. When you use a coupon, your customers are offered a 2-for-1 sale, and the way they get the discount is by entering the coupon code during checkout.
- Price Group Only: The customer gets the discount as soon as they add the selected item(s) to their basket.
- Price Group + Coupons: The customer gets the discount when they enter a coupon code during checkout.
The Miva admin allows you to create two types of coupon codes:
- Generated Coupon Codes: You tell the system how many coupon codes you want to create. The system generates that number of codes, and each code is unique. You can control the total number of times a coupon code can be used and the number of times it can be used by the same customer. Everyone gets the same discount, but everyone enters a unique coupon code.
- Single Coupon Codes: You create one coupon code. You can control the total number of times the coupon code can be used, and the number of times it can be used by the same customer. Everyone gets the same discount and everyone enters the same coupon code.
Note
Depending on how you distribute and track coupon use, there may not be much difference in whether you generate a set of unique coupon codes for a discount, or give all your customers the same coupon code. If you were selling coupons as gift certificates, though, you likely want to generate unique coupon codes.
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