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Sendlane Integration

Sendlane, an advanced email marketing platform is Miva’s preferred email marketing partner and is natively integrated within the Miva admin.

About Sendlane

Sendlane’s platform is designed to help businesses effectively engage with their customers through personalized email campaigns. It offers tools for segmentation, behavioral targeting, and data-driven insights, enabling marketers to deliver the right message to the right audience at the right time. Sendlane is known for its robust analytics, seamless integrations with e-commerce platforms, and user-friendly interface, making it a powerful solution for driving customer retention and revenue growth.

Installation

You must be on Miva version 10.10.xx or later to use Sendlane.

Go to Order Fulfillment Settings>Add/Remove Modules>Search for Sendlane and click Install.

Module Setup and Configuration

In Sendlane there are two configuration steps:

1.: Generate an API Key. Navigate to Settings>API. Under Sendlane v2 API, click Add Token. Save this token for later.

2.: Generate an Integration Token. Navigate to Settings>Integrations>Custom Integration. Click Add Store.

Add in your Store Name and URL and choose the list you want your customers to be synced to.

Copy your Integration Token and Save for the next step.

Note

You don’t need to copy the full JavaScript Snippet from this page. It is added automatically for you once you save your integration Token in Miva.

Miva Configuration

In the Miva admin, add both the API Token and Integration in Miva at Settings>Order Fulfillment. Then choose the image type you wish to use when syncing Miva Products to Sendlane.

The Sendlane JavaScript being output on the pages in Miva relies on this tag being present in the Miva Head tag:

Verify your store has this tag present. It was added in a recent Miva release.

Sendlane Event Tracking

On install, there are two scripts added under JavaScript Resources.

1. Beacon JavaScript – This gets output on all pages and should not be edited.

2. Sendlane Events – This file contains default automation triggers:

product_viewed
added_to_cart
checkout_started

More information can be found here: https://help.sendlane.com/article/448-automation-triggers#miva

Adding Forms to Miva

Miva makes it incredibly simple to add custom forms to any page in Miva. A Sendlane form manager is available, which allows you to name the form and make it active or inactive.

Forms in Sendlane allows you to create custom popup or inline forms to collect customers email addressses.

The form code is generated in Sendlane after you create your form and just needs to be copied and pasted into Miva. Once you click Add, Miva will automatically output the code required in Miva.

Data Synchronization – Miva Scheduled Task

There are two data syncs that happen in Miva and they are both controlled by the same scheduled task. When the module is installed, the scheduled task for “Sendlane Data Sync” is created.

Historical Data Sync

The following data is pushed to Sendlane upon Module install:

All Historical Orders
All Customers
All Products

Ongoing Data Sync

As new products, customers and, orders are added, they get added to a queue which gets processed in real time as changes happen.

Migration from Old Sendlane Module

Miva is offering free migration from the old Sendlane module. Email payments@miva.com and we can help get you migrated.